Certilogo

Services Provided

Product security and anti-counterfeiting technology solutions, Online brand protection

Countries

Canada, China, France, Germany, Italy, Japan, Russian Federation, Spain, United Kingdom, United States

Contact Information

Daniele Sommavilla
daniele.sommavilla/at/certilogo.com
+3356969071
Piazza Cadorna 9 - 20123 Milan - Italy

Cliff Lieberman
cliff.lieberman/at/certilogo.com
+1 (818)5352565

Region(s)

Asia Pacific, North America, Latin America, European Union, Europe (non-EU countries), Central Asia, Africa, Middle East

Website

Visit Site

Company Description

Certilogo is the industry leader in protecting consumers and businesses from the global scourge of counterfeiting. Its innovative Brand Protection Platform mobilizes a growing global army of motivated consumers to verify product authenticity at the point of sale, both in stores and on the web. Consumers armed with the the Certilogo Authenticator get immediate verification if a product is authentic. Brands get real-time data about where their products—or the fakes—are being sold, plus valuable marketing data about customers who value authentic goods.
Certilogo is more than a tag, or a code, or a smartphone app. It is an innovative technology platform that lets consumers and top brands join forces to fight counterfeit products.

It works like this: Leading brands mark each item they produce with a unique Certilogo code. Consumers scan the code into the Certilogo Authenticator app on their Apple orAndroid smartphone or any QR code reader, specify their location, and confirm an image of the item they want to buy. The Authenticator crunches the data and reports back if the item is authentic. It’s that simple.

Behind that simplicity, however, is a sophisticated data interface that makes the Certilogo Brand Protection Platform both unique and uniquely powerful in the fight against counterfeits. As with more traditional authentication systems, products from a Certilogo partner that do not have a Certilogo code are guaranteed to be fake. But unlike with older systems, a counterfeiter can’t copy or clone a Certilogo code and use it to pass off their fakes as real. That’s because any fake or duplicated code, when scanned, will be automatically detected by the Authenticator.

More than one million consumers already trust the Certilogo Authenticator to ensure the products they buy have all of the design, artistry, and quality they’re paying for. Just as important, it gives them confidence that the money they spend is supporting designers and brands they believe in—and not unwittingly funding environmental degradation, unsafe factories, or organized crime.

Tagging products to be scanned with the Certilogo Authenticator creates value for Brands as well, and in more ways than one. Consumer authentications to sniff out fake products have the added benefit of tracing which products are where, around the globe, at any hour. Digital, item-level tracking lifts the veil on the most complicated global supply chains and distribution systems, giving managers unprecedented information about the movement of resources—including efforts to divert those resources into parallel markets.

Consumers who join the Certilogo Community to support authentic products are more motivated, more loyal, and more visible than a typical consumer. The Certilogo Brand Protection Platform opens a direct communication channel with a consumer on the cusp of a sale. Innovative brands can leverage that connection to reward repeat customers, introduce loyal customers to higher-value products, or deliver targeted promotions that convert browsers into buyers. By working together, everyone wins.

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