De La Rue
Product security and anti-counterfeiting technology solutions
France, Germany, India, United Arab Emirates, United Kingdom, United States
De La Rue House, Jays Close, Viables, Basingstoke, RG22 4BS, UK
Africa, Asia Pacific, Central Asia, Europe (non-EU countries), European Union, Latin America, Middle East, North America
Brand Protection is a crucial aspect that seeks to maintain a brand’s reputation and customer trust. It encompasses various strategies and anti-counterfeiting measures aimed at defending a brand from threats such as counterfeiting, trademark infringement, and unauthorized use. De La Rue is a prominent provider of security products and services that play a critical role in helping governments, central banks, and commercial organizations around the world to authenticate, identify, and protect their most valuable assets. In addition to that, we offer a range of solutions that combine highly secure serialised tokens with digital capabilities that enable tracking, tracing, and mobile applications. As a trusted partner to governments and businesses, we are dedicated to securing supply chains and cash cycles by integrating our security solutions with software platforms like DLR Certify™ and Traceology®. With a global presence, we provide tailored security solutions to meet the unique needs of each of our clients. Our teams of experts work closely with clients to develop customized solutions that address the specific risks and challenges they face and ensure that their products and services are always at the forefront of security innovation. In recent years, De La Rue has been recognized for its commitment to sustainability and social responsibility, with a focus on reducing its environmental impact and promoting ethical practices throughout its supply chain. The company has achieved several notable milestones in this area, including being ranked in the top quartile of the Financial Times Europe’s Climate Leaders for the third year in a row We have spent over two hundred years perfecting the production and security of banknotes, passports, identity cards, tax stamps and other secure documents, with our digital solutions increasingly playing an important role. We continue to innovate and develop our offerings and remain dedicated to the mission of protecting the identities and reputations of our clients.