IACC Highlights Counterfeiting Problem on LIVE TV
Raising awareness of the counterfeiting problem is an integral part of the IACC’s mission, and one of the ways the organization achieves this is by bringing the issue to light through media.
Last week Lara Miller, IACC Counsel and Director of Strategic Planning, was a guest commentator on RT’s internationally syndicated show, Boom Bust. Lara spoke with hosts Bart Chilton and Manila Chen about the scope of the problem; the effects counterfeiting has on businesses, economies, and people’s health and safety; and how online shoppers can avoid purchasing fakes.
The segment aired on the heels of the holiday shopping season when counterfeit items were abundant. In December the IACC issued a warning to consumers about fake goods and provided smart holiday shopping tips.