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Awareness

Raising awareness about the true costs of counterfeits

Counterfeiting Crimes Exhibit at the National Museum on Crime and Punishment

In June 2014, IACC, U.S. Immigration and Customs Enforcement (ICE) and the National Museum on Crime and Punishment, launched the Counterfeit Crimes Exhibit in Washington, D.C. The first of its kind in the U.S., the Exhibit is an important avenue to educate consumers about the enormous harm caused by counterfeiting, and the efforts of the public and private sectors to combat this illicit activity. The Exhibit, which features products from brands representing a wide range of industries such as apparel, footwear, toys, electronics and medicines, will be on display until 2019. As guests move through the five galleries, they learn about dangers of criminal activity, criminal consequences, and law enforcement efforts. The Museum attracts more than 200,000 visitors annually.

“Get Real” International Campaign

In 2009, the IACC launched the “Get Real” Global PSA Campaign in collaboration with then New York City Mayor Michael R. Bloomberg, The City of New York Mayor’s Office of Special Enforcement, then Los Angeles Sheriff Lee Baca, the Global Anti-Counterfeiting Group (GACG) and other associations groups in France (Union des Fabricants), Canada (Canadian Intellectual Property Council), and Mexico. The PSAs were placed in high-traffic locations such as New York’s Times Square.