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IACC MarketSafe®

IACC MarketSafe® – A Partnership with The Alibaba Group

IACC MarketSafe®

Dedicated Teams – Senior Level Commitment – Track Record of Success

The IACC MarketSafe Program is the result of a long-standing, strategic collaboration between the IACC and Alibaba Group. This one-of-a-kind program provides rights-holders with a streamlined mechanism for expedited take-down actions against infringing listings and sellers, complex issue resolution and special policies to address counterfeiters’ evasive tactics, and the hands-on support of dedicated, Chinese-speaking analysts. It also facilitates dialogue between brands and Alibaba to strengthen preventative measures and address policy concerns.

Thanks to the strong commitment from the IACC and Alibaba’s senior management, rights-holders can address emerging trends and issues on the platform effectively through the program.

Since 2012, the IACC MarketSafe Program has served more than 160 brands, large and small, members and non-members. Over 555,000 infringing product listings and 15,400 sellers have been permanently removed from the platforms, making the program the most successful industry association collaboration with Alibaba.

Free for SME Companies

IACC MarketSafe is a fee-based program open to all rights-holders. Thanks to funding from Alibaba small and medium sized enterprises (SMEs) are now eligible to participate for free under the IACC MarketSafe SME Program. This initiative aims to support small businesses lacking sufficient resources and manpower to effectively tackle online fakes by helping them develop the necessary know-how and exposure to better deal with infringing issues on Alibaba’s platforms (Taobao, Tmall, 1688,, AliExpress). SMEs graduating from the program have direct access to Alibaba’s Good Faith Program so that they can continue enforcing successfully while building a direct relationship with the platform.

How Does the Program Work?

With an expedited registration process, take-down procedures, and an easy-to-use submission portal, the IACC MarketSafe Program provides all the necessary tools for rights-holders, large and small, to achieve effective enforcement on Alibaba platforms. Each rights-holder is assigned a dedicated IACC analyst who assists in resolving communication/language issues and provides additional assistance throughout their participation.

Program Features:

Comprehensive Scope

  • Program covers all Alibaba e-commerce platforms (Taobao, Tmall, 1688,, AliExpress)

Efficient and Expedited Enforcement

  • Expedited take down and registration procedures
  • Reduced requirements for an actionable claim
  • Standardized processes for submitting evidence collected through civil raids to provide to Alibaba for consideration in seller penalties on Alibaba platforms
  • Ability to designate a third-party agent to act on brands’ behalf
  • Expedited process to enter Alibaba’s Good Faith Program
  • IACC resources to assist with Chinese language issues

Building Connections and Making an Impact

  • Access to a dedicated team of IACC and Alibaba personnel with the authority and knowledge to influence and enforce protocols on each Alibaba platform
  • Unique opportunities to develop a productive and sustainable partnership with Alibaba and participate in a rights-holder working group to provide input on the program, share information and best practices



Please contact the IACC for any questions (

“You are a dream come true! I must say, I have never worked with a company/organization as accommodating and helpful as you. Major KUDOS!!!!”

- Frantic Stamper (SME participant)

“I HAVE TO write this email to appreciate your team’s great support. We may be the youngest customer for your team…1 week, but I believe we are one of your many happy customers. So far, in such a short period of time, we have already removed over 100 links. The overall experience is AWESOME, OUTSTANDING, EXCEEDED EXPECTATION and your name it.

- Liz Li, Global Channel Marketing Manager, Serta Simmons Bedding

“I can’t sufficiently express how delighted we are to have been part of the MarketSafe Program and now on to Good-Faith with Alibaba. We would certainly be keen to be involved in any other such programs that you might be running, as I believe that a number of the brands that we work with would greatly benefit from this.”

- SnapDragon (service provider)